Case Study: A 数字营销 strategy tripled traffic and revenue for Southwest RV

Southwest-RV
在facebook上分享
在twitter上分享
分享在linkedin

西南房车维修(或西南房车) is a family-owned business and leading source for RV and 18-wheeler customization, 改造, 维护, 并在埃尔帕索地区进行修复. Their onsite team of experts keep RVs looking and running their best and can customize vehicles’ interiors and exteriors — transforming an RV into almost anything a client can imagine. 他们的企业以维修质量好而自豪, 彻底的检查, and quick turnaround service time so that RV owners can feel safe, 自信, 并在“路上的家”中感到舒适.” 


挑战:

Southwest RV had all the building blocks of success: a great business, 熟练的员工, 和相关的, 优质的服务, but was struggling to bring in customers because of low visibility. They were hard to find — both at their physical location and on web searches.


解决方案:

8 Signal increased Southwest RV’s online presence through keyword searches, 在线广告, 通话记录, 跟踪网站浏览量.


结果:

西南房车的营业收入 从7万美元增至25万美元. By increasing their digital visibility and online traffic, 8号信号帮西南房车填满了他们的店铺 真正的 交通,我.e. more RVs to service — and allowed them to expand their business to hire a new employee. 

优秀员工-检查. 

出色的服务-检查.

质量工艺-检查

Although Southwest RV had amazing things to offer customers, 他们正经历着交通的严重停滞. 获得线索的老方法, 像会上门的, 在吸引顾客方面不再有效. They had a website, but it was difficult to find and did not show up on online searches. 生意变得如此缓慢,以致于科比, 西南房车经理, was struggling to find things for his employees to do during the day. “am8亚美手机客户端有很棒的员工和很棒的车身修理厂, 但am8亚美手机客户端只需要把车装满就行了.” Without RVs to service, Cobey was concerned for his employees. “I wanted to continue to take care of our employees, but we needed to make money to keep them on.” 

和另一位经理一起, 科比决定主动去说服他的父亲, 企业的所有人, 用8 Signal尝试在线营销. A little over a year before, 8 Signal had helped them with website design. 科比知道他的生意需要帮助, but wanted to partner with someone who would be reliable and get results. “There are a lot of marketing companies, and I see other businesses switching between them. 很难知道你可以信任谁.” Because Southwest RV had a prior relationship with 8 Signal, he contacted Ruben to find out how 数字营销 could help them bring in the customers they knew wanted their service.

“I wanted to continue to take care of our employees, but we needed to make money to keep them on.”

- Cobey,西南房车

和另一位经理一起, 科比决定主动去说服他的父亲, 企业的所有人, 用8 Signal尝试在线营销.

“It took about three weeks for our traffic to increase to a good level. The first week that we started running ads, we started getting calls.”

——Cobey

Cobey and his father were immediately impressed with the ideas that Ruben and Danielle presented. “他们的演示让我非常兴奋. I left that meeting feeling that we were going to do something big here,” he remembers. 西南房车曾考虑过另一家营销公司, but did not feel that they would approach their business with the care and confidence that 8 Signal demonstrated. 对生意中低流量的沮丧, 最小的在线状态, and concern for their employees caused Southwest RV to 真正的ize it was time to invest in online marketing. “I felt 自信 that 8 Signal was going to fix our frustrations,” says Cobey. 8 Signal worked to increase their digital presence so that customers could find them with keywords, 运行在线广告, implemented 通话记录 and tracked the number of website views to make sure their strategies were effective.

Both Cobey and his father were initially hesitant about the cost of online marketing. “我必须说服爸爸花这笔钱. I was hesitant too, but in the end we got the money back — and made more than we spent.“事实上, they were shocked with the speed at which their business turned around with marketing and a digital presence. “It took about three weeks for our traffic to increase to a good level. The first week that we started running ads, we started getting calls.” In 2020, 雇佣8号信号后, 西南房车公司的收入比2019年增加了两倍, 从70美元,000 to $250,000. 对他们服务的需求激增, and instead of searching for activities to fill their employees’ days, 他们的店里满是需要修理和定制的房车. 

Just as they had always known, Southwest RV had 优质的服务 that customers wanted. 他们的问题是能见度. “In order to get calls, people have to be able to search and find you,” says Cobey. “Our business is something that people wanted — they just needed to know we were there.” 

“am8亚美手机客户端从没有电话到每天都有电话. “

Instead of worrying about whether they would be able to keep all of their existing employees, the uptick in business resulted in expansion and a new hire! “am8亚美手机客户端从没有电话到每天都有电话. We hired an office manager to answer calls and take care of leads!还有对科比的祝福, the change was personal: he is now free to focus on his job and grow in his job skill set. “之前, I was all over the place having to manage and work on sales, 我的心不在他们俩身上. Now I’ve been able to grow as an employee because I’ve been able to focus on my job. 这也减轻了我爸的压力.”

So what would Cobey recommend to other businesses experiencing low traffic? “If you have a good business to work with but you’re just not getting the people that you need, (数字营销)为am8亚美手机客户端解决了一切问题.” Marketing is complex, and there are a lot of companies to choose from. But 8 Signal simplified the process through implementing customized strategies and responsive service. 不像其他公司,西南房车合作过, Cobey讲话, “We don’t have to chase them to find out what we should do. If we have a question, they’ll make a game plan to help us.”

In this digital age, Southwest RV has seen that online marketing is essential. “归根结底,每一家企业都需要营销. am8亚美手机客户端都花了很多时间看手机. If you can get your business in front of somebody’s phone, you’ve got them.”

It is an honor to help businesses like Southwest RV to get the visibility that they need for success. 如果你想开始谈话, 接触8信号 今天进行免费评估.

“In order to get calls, people have to be able to search and find you. Our business is something that people wanted — they just needed to know we were there.”

- Cobey,西南房车